New Innovative Interpretation Method being launched in Travis County

As we have discussed during Regional Interpretation Summits, newsletters, previous County Program Vision 2010 blog articles and other communication venues the formula for elected officials support includes three fundamental elements. These elements include the following;

1. Good programming,
2. Visibility, and
   
3. Effective interpretation.
   

While these three elements sound elementary, most District Extension Administrators and County Extension Directors would agree that if County Programs include these elements the likelihood of sufficient support is increased significantly. During economically challenging times ensuring that the elements of our County Extension Programs include good programming, visibility of programs, and effective interpretation is paramount.

One of the new and innovative approaches to interpreting programs and increasing Extension visibility is the utilization of short videos attached to an electronic post card that is sent to elected officials and elected officials staffers. This approach is being pioneered in Travis County through the leadership of Skip Richter, County Extension Director. Some of the basic elements that this venue provides a...

• Opportunity to reach busy elected officials and staffers with a brief and concise message that communicates programmatic outcomes.
  
• Opportunity to add value to traditional program interpretation efforts.
  
• Opportunity to package interpretation message for technology savvy audiences.

To view an example of one of these videos click on http://traviscountyextensionoffice.createsend5.com/T/ViewEmail/r/C66341E542926DE2/CFE05E22D4B1F796C5EC08CADFFC107B

Skip Richter and the entire Travis County Extension faculty should be commended for implementing this innovative program interpretation effort.